life as a peacock

Playing for Cook Street

becoming a peacock

More like a family than a football club

There are almost a hundred 11-a-side men's teams on Vancouver Island, with most competing in the VISL. Some boast incredible training facilities and slick playing fields. Others have proudly earned century-long legacies or run huge youth academies. While Cook Street does play most of its matches and training sessions at the brand new Finlayson Turf, the appeal of the Peacocks is something else altogether.

Cook Street is one of the newest clubs in island football, founded in 2020 to try and create a community beyond what happens on the pitch. Despite achieving promotions, winning trophies and reaching finals, what distinguishes the club from others is the culture it has fostered. We believe we offer something truly unique that you won't find anywhere else. We asked 50+ of those registered in 2024 to rate the experience of playing for Cook Street out of 10. The average response was 9.4, with 91% stating it was the best club they had ever played for.

Read on to find out some of the reasons why becoming a Peacock is so special to those that already do.

join the family

one club, many teams

The original Peacocks team – the squad playing at the highest level at the club. Winners of the JV Barnes trophy and twice promoted in the VISL, United currently competes in division 3 with ambitions to continue climbing the pyramid.

Founded in 2021 in division 5, Cook Street Soul was successfully promoted in its first ever season, also reaching the cup final in its maiden season. The team made the division 4 playoffs in 23/24 and is aiming for another promotion in 24/25

Currently being both formed and named, Cook Street is planning on creating a new team to compete in the VISL Masters divisions. Exclusive to those over 35, the plan is to attract more decent human beings to win more matches with good vibes.

Watch yourself win

Many of Cook Street's matches are filmed, edited into highlights reels and shared with the community. Cook Street players get access to professional-grade videos, media, pictures, line-up graphics and other assets. Coaches sometimes even create customized clip montages to demonstrate areas of development for individuals. The club also has strong online and social presences, posting the latest updates and nonsense from the club for a growing and international following.

Peacocks on Youtube

Watch yourself win

Many of Cook Street's matches are filmed, edited into highlights reels and shared with the community. Cook Street players get access to professional-grade videos, media, pictures, line-up graphics and other assets. Coaches sometimes even create customized clip montages to demonstrate areas of development for individuals. The club also has strong online and social presences, posting the latest updates and nonsense from the club for a growing and international following.

Peacocks on Youtube
staying connected

club conversation

Everyone has their own life, work and relationships that football should rarely get in the way of - but Cook Street is at its best when its able to refuel and energize people in a non obtrusive way. Players can get updates through WhatsApp, email and Bella, making it easy to keep up with the most important news. There's also ample opportunity to chat with others about everything from match day tactics, fantasy football drama and watching the Premier League, to parenting challenges, the latest F1 race and arguing over the best beers in town. We're careful to keep these threads streamlined so that players can engage as much as little as they like without being overwhelmed.

staying connected

club conversation

Everyone has their own life, work and relationships that football should rarely get in the way of - but Cook Street is at its best when its able to refuel and energize people in a non obtrusive way. Players can get updates through WhatsApp, email and Bella, making it easy to keep up with the most important news. There's also ample opportunity to chat with others about everything from match day tactics, fantasy football drama and watching the Premier League, to parenting challenges, the latest F1 race and arguing over the best beers in town. We're careful to keep these threads streamlined so that players can engage as much as little as they like without being overwhelmed.

Develop as a player

Coaching and training

It can be easy to get coaching wrong at the amateur level. It's frustrating when things are disorganized, with tactics rudimentary and playing style almost non existent. Yet watching endless whiteboards from overly complex coaching routines often sucks the fun out of the sport too. It's not ideal when a team doesn't take it seriously enough, with meaningless scrimmages, basic drills and a casual attitude to the game making personal or team development feel impossible.

At Cook Street, coaches try to balance the two. They aim to keep it high intensity with minimal talking time but also delivering succinct, impactful directions that demonstrably influence match results. Well over half of players surveyed said that intensity and fun was at a high level, and 85% approved of the level of coaching offered to the team.

player quotes

“The people are the club – not taking ourselves too seriously but always wanting to win and get better. The club’s leaders are very present, kind and accessible. It’s a really special place.”

“Positive vibes, great energy, lots of connections which seem genuine and are apparent on and off the pitch. An amazing sense of community and it shows in how many are at training each week”

“It feels good to win and get promoted with a club that clearly has a lot of ambition. It’s also a great mix of different cultures from around the world. There’s a lot more to it than the other clubs I’ve been a part of”

playing squad

The people

Cook Street is designed to be welcoming and inclusive of players from every background. Over three quarters of the playing squad did not grow up locally, and around half are originally from outside Canada. We think this diversity makes us stronger, kinder and more competitive. We listen to the people that matter and adjust how the club is run with annual feedback forms, frequent polls and representation from players in the club’s management team.

This continuous iterative improvement is what makes us better each year, with everyone in the club helping make Cook Street even more engaging, competitive and fun.

Average player experience rating 94%
Player satisfaction with the standard of coaching 85%
Happiness with communication and social events 95%
Players that consider Cook Street their all time favourite club 91%
social events

Beyond the final whistle

Here's where Cook Street really shines. The Peacocks can be found everywhere. Players get discounted yoga classes and stay active with joint fitness programs in the off season. We host regular watchalongs for big Premier League and international matches, and you'll almost always find at least a handful of players in the pub or by the pitch with a few jars after games. There are pre-season and post-season parties, get-togethers and celebrations throughout the year, as well as trips to see the Whitecaps and Pacific FC.

Some players are quieter and more introverted than others and that's OK too - there's something for everyone and never any pressure to participate beyond what makes each person happy.

social events

Beyond the final whistle

Here's where Cook Street really shines. The Peacocks can be found everywhere. Players get discounted yoga classes and stay active with joint fitness programs in the off season. We host regular watchalongs for big Premier League and international matches, and you'll almost always find at least a handful of players in the pub or by the pitch with a few jars after games. There are pre-season and post-season parties, get-togethers and celebrations throughout the year, as well as trips to see the Whitecaps and Pacific FC.

Some players are quieter and more introverted than others and that's OK too - there's something for everyone and never any pressure to participate beyond what makes each person happy.

donating to good causes

Scoring goals & raising money

The club is involved with a variety of charitable causes, from raising money for mental health to gathering food for those most in need. Notably, the club has partnered with players to contribute towards the Victoria Sexual Assault Center, with financial donations made for every goal scored throughout the season - with a bonus $100 for certain players banging one in. Cook Street has proudly raised thousands of dollars since its founding in 2020.

donating to good causes

Scoring goals & raising money

The club is involved with a variety of charitable causes, from raising money for mental health to gathering food for those most in need. Notably, the club has partnered with players to contribute towards the Victoria Sexual Assault Center, with financial donations made for every goal scored throughout the season - with a bonus $100 for certain players banging one in. Cook Street has proudly raised thousands of dollars since its founding in 2020.

peacocks swag

free stuff &
discounted merch

Players get all kinds of free perks, such as pint glasses, beer cosies, stickers and other swag. They can also get heavily subsidized equipment like jackets and other merch.

shop now
look like a peacock

Free stuff and discounted merch

Players get all kinds of free perks, such as pint glasses, beer cosies, stickers and other swag. They can also get heavily subsidized equipment like jackets and other merch.

register your interest

ready to join us?